I went directly to the source and interviewed reps from each generation to answer my burning questions. Continue reading Going to the Source: Boomer, Gen X & Millennial
I am in love with this web design. Continue reading Horizontal Websites: I Think I’m In Love!
Copywriting and content writing support each other, but are very different animals. Continue reading Copywriting vs Content Writing: There Is a Difference. Really!
A new logo is not your brand. I promise. Let’s talk about the differences. Continue reading Your Brand is More Than a Logo. Say It Again…!
How do we make sure we are all working on creating content that is aligned and consistent? Why an editorial style guide, of course. Continue reading The Importance of a “Useful” Style Guide
Measuring ROI can be as easy as a little simple math. Continue reading Measurement: Ain’t Nothin’ but a Thang’
Boomers, Millennials, Gen Xers and the Greatest Generation… Which generation are you trying to reach? More than one I bet. How to communicate across generations to ensure that your message is received, appreciated and acted on. Continue reading Communicating Across Generations
Visual, mobile and personal… The realities of social media and strategic communications in 2015. Continue reading Social Media & Strategic Communications in 2015
The press release isn’t dead. You just need to know how to make it a little more sexy. Check out these tips. Continue reading Press Releases 101
Twitter is a tool for educating the world on complex topics in just 140 characters. So, how do we leverage this tool in the best way? Here are 10 tips on how to make your Twitter presence relevant, intriguing, and expansive. Continue reading To Tweet or Not to Tweet: There Really Is No Question